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Visit https://www.meandthebees.com/ website, exploring their current product offerings and information about the company, as well as watch this short video that describes the impetus for their company and their pitch on ABC’s Shark Tank:
https://youtu.be/GduVFk6YXjg
Me & the Bees Company Questions !!!
Discuss individual product decision recommendations you feel would make this product stand out in the extremely competitive beverage market, and to ultimately build your product and your brand. Consider recommendations regarding the product itself (attributes), branding, packaging, labeling, and support services, supporting your recommendations with your rationale.
Me & the Bees is looking to expand their product line and mix in order to grow and meet changing customer needs. You are hired as a consultant for the new product’s development. Outline your strategic review (target market, objective(s), and characteristics you’d like your products to have) and brainstorm multiple ideas for new products – both product line growth ideas (e.g., filling in, upward, and/or downward stretches) as well as product mix growth ideas.
Selecting the one idea that you generated from Question 2 that you believe is the most “real,” “winnable” and “worth doing” (see Concept Testing & Business Analysis stages), develop its concept in greater depth and provide your argument for why you believe this is the best idea to move forward with.
Using your idea from Question 3, supposing Me & the Bees was going to put your product idea into production, present your argument for the likely adoption of this product by consumers by utilizing and applying the pre-requisites for successful new product adoption to your idea, making any needed recommendations for Me & the Bees as to how they could improve the likely adoption.
In analyzing their existing product decisions, make your argument for whether Me & the Bees has created value with their products (looking at attributes, branding, packaging, labeling, augmented services, product lines/mix decisions, and so on), and if so, how.
Sample Solution
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