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1-1 Discussion: Introduction to Healthcare Marketing
In this discussion, you will have the opportunity to explore marketing strategies that are specific to healthcare. To begin, introduce yourself to your classmates and instructor. Briefly discuss your background, describe your professional goals, explain what you hope to gain from this course, and share what you enjoy doing in your free time.
Then, read Case Study 2.1 in Chapter 2 of your Marketing Health Service textbook and reflect on what you know about marketing and the concepts presented in the module in responding.
RMC deemed the campaign a success but was not able to specifically determine which promotional techniques had the most impact. To continue your initial post, discuss what you think prompted RMC to invest the time and resources to develop and promote this service line. From among the marketing techniques employed, which do you think would have been most effective in reaching the target population? Support your response by citing fundamental marketing concepts presented in your assigned readings.
In your response posts, respond to peers who selected a different marketing technique than you did in your initial post. Explain why you think the technique you selected in your initial post was more effective in reaching the target audience. Or describe how your peers’ posts helped you to understand how a different technique might be more effective.
To complete this assignment, review the Discussion Rubric document.
For each discussion, you must create one initial post and follow up with at least two response posts.
For your initial post, do the following:
Write a post of 1 to 2 paragraphs.
In Module One, complete your initial post by Thursday at 11:59 p.m. Eastern.
In Modules Two through Eight, complete your initial post by Thursday at 11:59 p.m. of your local time zone.
Consider content from other parts of the course where appropriate. Use proper citation methods for your discipline when referencing scholarly or popular sources
Classmate # 1
Keirsa Nimmons posted Jun 29, 2020 11:45 AM
Hello class,
My name is Keirsa and I am currently in the BS Healthcare Administration program. I work as a Clinical Research Coordinator with the Department of Human Genetics in Georgia for the past 3 years. I also deal with the National Registry organizations in compiling data for different genetic diseases. I have 5 more terms to go before graduation and I am excited. I was born and raised in Brooklyn, New York, and have resided here in Georgia for 5 years. I look forward to working with you all.
This course will be a whole new adventure for me and I hope to learn in detail about marketing. Marketing is all around us, and we already undoubtedly see and hear it from TV, social media, newspaper, email, radio, and even on billboards and city buses almost the entire day.
I think the massive baby boom generation Millenials made RMC spend all of this time and money throughout this service area. With baby boomers wanting even more medical services, it’s only wise to use advertising strategies to those that need it for the service provision. I assume some strategies would have been useful in targeting baby boomers. Between the group involvement and collaboration was perhaps the most successful strategy. I presume civic engagement since their neighborhoods include a lot of Millenials. In using this strategy, you are drawing their interest just as they are doing in caring for their culture. Yet when it applies to this intended audience, contact could be just as powerful too.
Although interaction advertising uses externally and internally tools, it covers more advertising fields that will touch the baby boomer generation. Besides, there are many approaches such as in-person interaction, electronic means, visual, and or written communication when it comes to interacting. Every one of these attributes contributes to making a monetary improvement for younger generations when attempting to get them to use other new products.
Throughout it all, I fell that RMC has taken major initiatives in change. I think they took wise measures, they began modestly and afterward finished aggressively with media advertising. I did also respect the fact that the families were able to get involved with the health care decisions that were being offered.
Classmate # 2
Anne Lichota posted Jun 29, 2020 4:08 PM
Hello class!
My name is Anne I am from Houston, Tx. I am a mother of two teenagers. I love to ride horses and go to the casinos in my free time. I have worked on the business side of healthcare for the past 8 years currently pursuing my bachelor’s degree in Healthcare Management. My goals are to become a director in patient access in my facility in the great state of Texas. I hope to gain the knowledge of the marketing side of healthcare as marketing has been big in branding your business and what you stand for in hopes to gain and maintain revenue.
First, I believe RMC’s marketing was deemed a success due to the internal market being familiar with the program and its demands to its potential customers. The PR people took an aggressive approach by hitting all levels of publications including insurance providers that attract the targeted populations. They educated providers of the benefits which they can send referrals (to me seemed like the best tactic) and transparency of open houses to the public. (thomas p.3) I do think the extraction from an internal database is one of the key factors to its success. (Thomas p2) The RMC took the time and dedication to determine where they were going to get the best results they could market there brand to the people it was likely to help the most.
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