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You are the Marketing Director of a multinational company. You are
responsible for identifying new market opportunities for your company.
Your company seeks to capitalize an expansion opportunity to a new
geographical market outside of your Spain. Pick a brandeither existing or
newand the target market.
Write a paper in your own words including your research market and an
explanation of the proposal of the expansion opportunity you have
identify. You should at least include these areas:
Segmentation
Targeting
Positioning
Geographical Opportunity identified
How you are going to capitalize it
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