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WIRED Magazine article, dated 1/12/20, had the headline: “All the Ways Facebook Tracks You – and How to Limit It.” (As you may know, Facebook also owns Instagram and WhatsApp.)

Among many other things, the article noted:
“If you want to use Facebook, you give it permission to log your activity on the site: where you check into, the groups you join, who you interact with. This data is primarily used to serve up advertising that’s more relevant to you, which in turn makes more money for Facebook.”

Questions: Which industries (e.g., banking, auto, etc.) do you think might be interested in the
marketing-related information that Facebook has about Millennials and Gen Z – and why?

Sample Solution

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