Global Marketing Assignment Discussion
Introduction In Chapter 8, you read about “Global Marketing”, a business practice that is crucial to an individual firm and the nation alike. Chapter 8 also discusses the major elements of international global marketing including economic, social-cultural, technological, and political-legal factors, as well as trade barriers. This discussion assignment will center on these concepts. Instructions Respond to the given questions:
- Task 1: Identify a U.S. based global/international business organization with an international market presence (e.g., KFC).
- Task 2: Identify one international market that the company (identified in Task 1) serves. Discuss how this foreign market is different in terms of any three of the environmental factors(i.e., economic, social-cultural, technological, political-legal, competition). For example, KFC has a presence in India, a market known for its rapid economic growth and collectivistic cultural background. (Note, your discussion should be more elaborate and provide supporting information.)
- Task 3: Find a recent ad (picture or video) that reflects how the company addresses the needs of this foreign market given your discussion in Task Global Marketing Assignment Discussion
- Explain why you chose this example and how this ad delvers the band value and reflects customer lifestyle. For example, the KFC commercial featured below introduces the new menu item, ‘Flaming Crunch Chicken’, which is localized and reflects the local culture and its cuisine. The advertisement features a child who aspires to be a champion basketball player. As he consumes the Flaming Crunch Chicken, he realizes that working hard and knowing your own strength is more important than physical size. This conveys a strong message to a young audience and KFC has been successful in marketing their brand through youth advocacy.
- You must relate your discussion to the elements of the international marketing environment covered in the previous chapters. You can also refer to the video: Flaming crunch chicken KFC’s new TVC – Feed your fire!to support your answer.
Global Marketing Assignment Discussion