This Case asks you to begin your strategic analysis of Pepsico by evaluating the company’s mission, vision, values, and goals. observe the following procedure:
- Step 1: Visit the official website of Pepsico and identify the company’s vision, mission, values, and goals. (Hint: You will need to do some exploring and a certain amount of speculation—as the terms “vision” and “mission” (and sometimes even the term “company goals”) are used interchangeably. Explore the “Who We Are” and “Investors” (and other) links. Also, be sure that you look closely at the most recent Annual Reports.
- Step 2: Critically evaluate the mission, vision, values, and goals (again, you will likely need to make decisions as to which is which). Use the criteria in the background materials to support your assessment of the quality of the company’s mission, vision, values, and goals.
- Step 3: Determine which (if any) of the elements consider the goals and needs of specific stakeholder groups. Write down any examples.
- Step 4: Consider what changes are needed to improve the vision statement, the mission statement, the statement of company values, and the company’s objectives and goals.1. In order to test the effectiveness of the debate of the candidates for the president, researchers randomly contacted 1000 people on the phone. An attempt was made to contact all 1000 one day before the debate and ask their voting intentions. Only 910 were actually reached by phone; 80 out of the 910 people refused to participate. One day after the debate, 810 of the 910 people were reached and again asked their voting intentions. In addition they were asked if they had seen the debate on television. The before-after change of the viewers and non-viewers were compared to conclude which candidate was more effective in the debate.What kind of experimental design is being used? Describe relevant potential extraneous variables in this experiment. Can this experiment design rule out these extraneous variables?