Please provide an example of how market basket analysis is used by companies. What is the value of it? How does it relate to Big Data?
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DQ requirement: Note that the requirement is to post your initial response and two additional response posts. I recommend your initial posting to be between 200-to-300 words. The replies to fellow students should range between 100-to-150 words. All initial posts must contain a properly formatted in-text citation and scholarly reference. Use either the book or sources from the UC library in your posts.