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Find two or three articles in the library that encompass one of the following marketing topics:
Controversy in ads
Lifestyle campaigns
Target marketing
The global view
Emotional advertising
Marketing the economy
Devise your own story that fits in one of the categories listed. Stories should be 250350 words in length and can be written in first or third person.
Please submit your assignment as a Word document in APA format.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Individual Project Rubric
Grading Criteria Percentage
Deliverable requirements addressed; understanding of material and writer’s message and intent are clear.
35%
Scholarly research that supports the writer’s position is properly acknowledged and cited, and direct quotations may not exceed 10% of the word count of the body of the assignment deliverable (excluding title page, abstract, table of contents, tables, exhibits, appendices, and reference pages). Inclusion of plagiarized content will not be tolerated and may result in adverse academic consequences.
20%
Critical thinking: Position is well-justified; logical flow; examples provided where appropriate.
20%
Structure: Includes introduction and conclusion; proper paragraph format; reads as a polished academic paper or professional presentation, as appropriate for the required assignment deliverable.
10%
Mechanical: No spelling, grammatical, or punctuation errors.
10%
APA: Deliverable is cited properly according to the APA Publication Manual (6th ed.).
5%
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