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You should identify and read 2 to 3 articles from Harvard Business Review and prepare a short 2-page executive report (1.5 spacing; 12 point font) on your findings. Imagine you have been asked to write an executive report for a senior manager, with an accounting background, who has just been made General Manager in the company you work for. Your company is planning to place greater emphasis on new product development. This must be submitted by Moodle by the due date.
Your manager has asked you to provide her with a short executive report on what she should know about how customer focus relates to new product and service development. This should be the focus of your Executive Report on customer focus to her.
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