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The largest segment of the U.S. population, the “baby boomers,” are moving into middle adulthood and, in
some cases, even becoming grandparents. The advertising and marketing industries study this age cohort, and
it has been increasing in visibility in primetime television, print ads, and in digital advertising, pop-ups, and
internet solicitation.
Find at least 4 images or video clips of advertising or other popular media that illustrate this point. Use a
caption for each piece of media to explain the advertisements mirror the specific physical and cognitive
changes in development referred to in our readings and resources this week. Your captions should combine for
a total of no fewer than 500 words.
Use at least 2 resources (other than the images or clips) to support the claims you are making. Cite these
using APA formatting. Your references need to relate to concepts learned about middle adulthood and must be
scholarly/academic in nature. Use of .com websites is not appropriate. Please use references other than those
included in our Lessons to extend your research and knowledge.
Sample Solution
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