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Key aspects of a start-up business include people resourcing and there is a plethora of theory, advice, and case studies available related to working with other people in various ways; all have the potential to contribute to the success of the enterprise. An interesting view is outlined in https://www.15five.com/blog/startup-leadership-advice/
- Prepare a 1000-word critical analysis of a) The potential contribution to business success which originates from working in teams, b) Leadership styles that support the dynamic nature of a business start-up.
Acquiring customers and retaining their business is essential to start-up enterprises becoming sustainable and growing in the future. The content of a start-up business marketing plan may include market innovation which: “recasts the meaning of the product by redefining how consumers understand or use it”. Details can be found in https://www.business.com/articles/startup-killer-marketing-plan/ This aspect of an enterprise is incorporated into the marketing section of a business plan and would include answers to pertinent questions such as: how will you encourage customers to buy your product or service?
- Design a 1000-word customer-driven marketing plan which incorporates a new marketing mix model.
Sample Solution
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