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Read the assigned case study and answer the following questions in your individual case study analysis:
Describe the main problem presented in this case in a short paragraph (150-200 words)
What are some of the critical questions proposed by this article? (minimum 3)
Based on the arguments from this case and class materials, conduct a SWOT analysis of the company’s decision to implement CRM (use table & bullet points). Interpret your findings from SWOT analysis in short paragraph form.
Provide recommendations for the company (minimum 250 words)
Use headings/subheadings, paragraphs (structured text is preferred over essays)
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