Which firm’s ad campaign is more likely to show a positive effect? Should either firm expect to see a significant positive effect? (10 points)

Read the academic article “The Unfavorable Economics of Measuring the Returns to Advertising” by Lewis and Rao and answer the following questions. LINK: https://academic.oup.com/qje/article/130/4/1941/1914592 (a) What is the main finding of this study? Why is measuring the effects of advertising difficult (make sure to read and understand the discussions following equation (7))? Why is it […]

Evaluate at least 3 business units or stakeholder groups that should be subjected to further evaluation to support the strategic initiatives of the organization, and provide your rationale and justification.

Assignment Details Important note regarding Individual Projects in Units 1–5: This course uses a series of progressive Individual Projects in which you will focus on a real world and publicly-held health care organization. You are encouraged to use caution when selecting the organization that you intend to study in the Unit 1 Individual Project because it […]

Choose three (3) HR functions and assess the significance of each in adding value to your HR department in support of your company’s vision and mission.

You are assessing the work design present in your selected company (see attached papers for reference) when you realize that you have not adequately reviewed the job descriptions, recruitment and selection methods the company currently uses. You will also need to make sure that the compensation and benefit packages are aligned with the company’s culture. At this […]

What is the purpose of your instructions?• Who is your intended audience?

This assignment will assess the following competency: 3. Develop instructional writing skills. Directions: For this assignment, you will submit a cover memo and an original set of instructions introducing the instructions to your readers. The cover memo should be the first page, followed by the instructions. Write a set of instructions for one task that you […]

What are some things that, if done, would make this approach successful?Some things that would make this approach successful would be simplified language, controlled emotions, skilled listening, and useful feedback per Sethi & Seth (2009).

Discussion response  150 words a piece.  APA format1 and 2 both get 150  they are separate responses1)My reaction to the scenario is that of dissatisfaction with the events that way of working in the office. I view the person in the case to be a victim of lack of proper understanding of the working needs […]

Create a business plan of 1,500-2,000 words, excluding title page, abstract, and appendices according to the instructions provided below for each part.  Address the following items:

action plan Organization: Meridian Hospital Department: Family Practice Strategic Initiative: Improve Patient Experience Scores Plan topic: Decrease wait times to 15 mins from the time the patient   checks in until they are taken back to the exam room. Create a business plan of 1,500-2,000 words, excluding title page, abstract, and appendices according to the instructions […]

For this extra credit assignment students will do a compare and contrast critique on the following categories:

Watch President Trump deliver his Inaugural address (see video below) and then watch President Obama deliver his Inaugural address from 2013 (see video below). For this extra credit assignment students will do a compare and contrast critique on the following categories: Delivery (verbal and nonverbal) Content (word choices, literary devices) Effectiveness of the presentation/speech (personal […]