analyzed the industry in which RouteOne Apparel https://www.routeoneapparel.com/ operates, you will now turn to assessing the strengths and weaknesses of its strategic position.
- Who are their competitors?
- What criteria are you using to identify these firms?
- How would you describe the relationship between RouteOne Apparel and the competitors that you have identified (for instance, startup v. incumbent; battle among equals; niche players competing in emerging market; other?)? Justify your description.
- Do you see any strategic vulnerabilities in their market position?
- If you were to start a competitor to RouteOne Apparel, how would you start? This is a deliberately open-ended framing of this question. To answer, think about competition broadly and how you would envision, position, and build an alternative to RouteOne Apparel.
Sample Solution
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