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How does any organization, small or large, gain a competitive advantage in a
crowded and highly competitive marketplace?
sub heading 2 : As Professor Porter points out in Competitive Strategy, one defines tradeoffs
not in terms of what one chooses to do but what one chooses not to do.
sub heading 3: If you believe you can add unique and
desired value to your customer service, you will be more than able to recover the costs of creating that value.
sub heading 4 : Michael Porter affirmed that it’s not only OK to be different, it is crucial in order tosustain a competitive advantage.
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