Some have argued that philanthropy can be improved with more focused efforts by donors. How can donors strike the right balance between giving with their head and giving with their heart? Describe some specific techniques for doing this? Your answer must have at least two citations and corresponding references – one from the relevant course text, and one from an academic journal article published within the past 5 – 7 years.

The Philanthropy Reader by Michael Moody and Beth Breeze

https://go-gale-com.proxylib.csueastbay.edu/ps/i.do?id=GALE%7CA495829841&v=2.1&u=csuh_main&it=r&p=ITOF&sw=w

Putting their heart into it: executives who go above and beyond in their philanthropy efforts

Beers, H. (2017, May). Putting their heart into it: executives who go above and beyond in their philanthropy efforts. Utah Business31(5), 86+. Retrieved from https://link-gale-com.proxylib.csueastbay.edu/apps/doc/A495829841/ITOF?u=csuh_main&sid=ITOF&xid=e6577891

https://www-sciencedirect-com.proxylib.csueastbay.edu/science/article/pii/S0191886917300727Reciprocity belief and gratitude as moderators of the association between social status and charitable giving

“In upstream reciprocity, when a person is given something of value by someone else, a positive sentiment of gratitude occurs for the recipient” (McCullough, Emmons, & Tsang, 2002) (as cited in Liu & Hao, 2017)