In making judgments, the early kings were perfect, because they made moral principles the starting point of all of their undertakings and the root of everything that was beneficial. This principle, however, is something that persons of mediocre intellect never grasp. Not grasping it, they lack awareness, and lacking awareness, they pursue profit. But while they pursue profit, it is absolutely impossible for them to be certain of attaining it.
~Lu Bu-Wei246 B.C.Chinese Prime Minister
“Although a bold aspiration won’t by itself produce a multitude of nonconformist strategies, its absence always yields bland, me-too strategies. Whether the objective is growth in revenue, earnings, or efficiency, nonlinear innovation begins with unreasonable goals.”
Sample Solution
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