Business Research MethodsDiscussion question 12.6You are working on a consumer perception study of four brands of bicycles. You will need to develop measurement questions and scales to accomplish the tasks listed below. Be sure to explain which data levels (nominal, ordinal, interval, ratio) are appropriate and which quantitative techniques you will use.Prepare an overall assessment of all the brands.Provide a comparison of the brands for each of the following dimensions:StylingDurabilityGear qualityBrand imageMust be at least 450 words and completed in APA format.
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