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Understanding the customer’s perspective is an absolutely critical component of building business models.
However, knowing what types of customers to reach out to, and what comments to heed, is an equally
important challenge.
Write a short paper (minimum of one-full page, not incl. title and reference page copy) that addresses the
following questions:
How might you use an Empathy Map (see pages 127-133 in class text) in order to reach out to your
organization’s customer base for purposes of building a customer-centric business model?
Specifically, how do the six prompts, including their subsets found on page 131, support the development of
your Empathy Map?
Sample Solution
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