Essay

1) Referring to the Intellectual Property teaching notes in Canvas, and by reference to academic papers on the subject, please could you debate the answer to the following question: “It is more effective and cheaper for a start- up company to raise barriers around their product by launching as quickly and widely as possible, than to try to safeguard it through recourse to intellectual property measures”. In your answer please make reasonable assumptions about the limitations that a start- up company may be facing.  

2) Referring to the Bessant and Tidd module textbook, and also to academic papers from the university’s databases, please comment on the techniques and frameworks used to understand and analyse the process of entrepreneurship.

Essay

1) Referring to the Intellectual Property teaching notes in Canvas, and by reference to academic papers on the subject, please could you debate the answer to the following question: “It is more effective and cheaper for a start- up company to raise barriers around their product by launching as quickly and widely as possible, than to try to safeguard it through recourse to intellectual property measures”. In your answer please make reasonable assumptions about the limitations that a start- up company may be facing. 

2) Referring to the Bessant and Tidd module textbook, and also to academic papers from the university’s databases, please comment on the techniques and frameworks used to understand and analyse the process of entrepreneurship.

ESSAY

Essay 1 Questions

 

Answer these questions in essay format, using the instructions provided in the Assignment Instructions folder. Review the Essay 1 Grading Rubric to see how your essay will be graded.

 

  1. Explain how you would evoke a startle response (reflex) using classical conditioning in an unsuspecting friend using an abnormal signal (produces the reflex). Describe your friend’s reflex response and a signal that will produce that reflex response; then choose another signal for the reflex and predict the outcome of using that signal. Clearly label the Unconditioned Stimulus (UCS), Unconditioned Response (UCR), Conditioned Stimulus (CS), and Conditioned Response (CR). Include a description of the setting and process for this hypothetical situation.

 

  1. Describe how you would use operant conditioning, with a program of shaping, to get a messy roommate to make his/her bed neatly. Include and label the antecedent stimulus, response, and reinforcement of the changing program standards, and a method of self-regulation for the roommate.

 

  1. In a hypothetical psychology internship, you have encountered a child with destructive tendencies. She bites herself, her dog, and your bag of supplies. Being afraid for her safety and your own well-being, you institute a plan to change her behavior. Suggest a punishment, with her possible reactions to that punishment. Then, try substituting an alternative behavior by reinforcing an incompatible response. Label the antecedent stimulus for the biting response, Punishment I or II, escape or avoidance, and the reinforcement for the new named response. What do you consider to be the best theory or method for improving this child’s behavior?

 

 

  1. Give an example of a situation where you can model more effective behavior for someone whom you could positively influence. Describe in detail: yourself (the model), the observer, the behavior, and the reinforcement using at least 5 principles of Social Learning Theory.