To complete this Application Assignment, write a 3-page paper analyzing your chosen health care marketing plan. Be sure to address the following:
- Briefly describe the health care organization (type, location, size, etc).
- Analyze how well the marketing plan defines what the health care organization is trying to accomplish. Provide details and justification.
- Explain to what extent the health care organization understands its environment, the market, and competition. What key market data is presented?
- Evaluate whether the strategy action match seems logical. Explain.
- Evaluate whether the marketing objectives are specific. Explain. Provide suggestions if they are not.
- Evaluate whether tactics are specific, appropriate, and backed with enough power to meet the marketing objectives. Explain.
- Evaluate whether the health care organization’s marketing plan is logical and realistic. Explain.
- Evaluate whether the health care organization’s marketing plan is cohesive. Explain.
- Identify and analyze some barriers to the health care organization’s marketing plan’s success.
Your written assignments must follow APA guidelines. Be sure to support your work with specific citations from this week’s Learning Resources and additional scholarly sources
Kotler, N. G., Kotler, P., & Kotler, W. I. (2008). Museum marketing and strategy: Designing missions, building audiences, generating revenue and resources (pp. 31–32). San Francisco, CA: Jossey-Bass.
Article: Aluise, T. (1987). Components of a medical practice marketing plan. Journal of Health Care Marketing, 7(3), 54–57.