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How to conduct a Research
Using U.S. Census data available via the Internet to find:
What is the population of St. Cloud, Minnesota?
What is the median home value in St. Cloud, Minnesota?
What is the median income of Wisconsin?
What percent of Wisconsin households earn over $100,000?
What percent of the Wisconsin population are college graduates?
What percent of the U.S. population are college graduates?
The U.S. Census website is a good source for what type of data?
Using Media Mark Reporter (MRI):
What percent of the population (adults) own a baseball glove?
What percent of adults have purchased a baseball glove in the last year?
Who is more likely to buy a baseball glove – men or women?
What number or statistic did you use to make the decision above?
The 25-34 & 35-44 year old age groups make up what share of the baseball glove market?
What are 2 reasons why the 25-34 and 35-44 year old age groups make up a large portion of the baseball glove market?
How come the segment with no college make up the second largest share of the baseball glove market and yet has one of the lower index scores? How can that be?
What type of information can you get from MediaMark Reporter?
Using IBIS World:
What is the revenue growth rate of the sporting goods manufacturing industry in 2015?
What percent of sporting goods manufacturing revenue is spent on marketing?
What percent of sporting goods manufacturing revenue goes toward profit?
Who is the market leader in the sporting goods manufacturing industry?
What type of information can you get from IBIS World?
Using Reference USA find:
The sales volume for Dunham Sports in Delevan, WI
What type of information can you get from Reference USA?
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