Week 1, you described a program for the health problem and identified the right division for the program. In Week 2, you provided factual information for understanding the health problem. Tasks Marketing Plan Creation This week, you will outline a marketing plan for the proposed program. The purpose of the marketing plan is to raise awareness about the proposed program and educate and motivate the public to utilize the proposed services or adopt healthy behaviors. The marketing plan should identify the goals of the proposed program and summarize the strategies that will be used to accomplish the stated goals. Click here to review sample marketing plans. Using the sample marketing plans as guides, create a marketing plan that includes:
- The following headers:
- Introduction and Goals
- Target Audience Profile
- Communication Objectives and Strategies
- Evaluation Plan
- Strategy recommendations for marketing the proposed program to your target audience.
- List the staff members required to deliver the proposed program.
- Describe the roles and responsibilities of each staff member.