Information Calorie And Information Cap-And-Trade

In Chapter 7 we learned about the Information Calorie and Information Cap-and-Trade.  Choose one of these concepts and expound on it. Include how you would implement your chosen concept.  How would you encourage employees to follow your plan?  How would you convince executives to adopt your plan?

Please read the question carefully and answer all parts of the question for full credit.

Please find attached ebook for referring chapter 7.