To develop your understanding of the core and current management frameworks, theories and tools, and your ability to assess critically their relevance to leading and managing in the 21st century Management Assignment Help
2. To help you select and adapt techniques and approaches appropriate to your management context, in order to have a real impact on your management practice
3. To develop interpersonal and conceptual skills that will help you use ideas and frameworks to make sense of and work with organisational complexity Management Assignment Help
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4. To challenge your thinking and practice by reflecting upon them critically in the light of the ideas you encounter and through debate with others
5. To enhance your ability to plan and implement change through the use of inquiry and creative thinking, which will have a real impact within your organizational context.
All questions to be answered compulsorily. Questions are drawn from Illycaffè. Before attempting each question, please ensure that you read the website and answer accordingly.
About Illycaffè:
Illycaffè (branded as illy) is an Italian coffee roasting company that specializes in the production of espresso and it is part of the family-owned holding company Gruppo illy SpA, with interests in chocolate, tea, wine and confections. Study the websites of illy and Università del Caffè and answer the following questions.
QUESTIONS
Q1 Identify a stakeholder group for each of the 9 Cs for the illy Caffè franchise business.
Q2 Use Schein’s iceberg model of culture to describe the organisational culture of illy.
Q3 As a manager of Illy Café, you are required to present a report to CFO of the company on the lucrativeness of company for prospective investment.
Q4 What are the behavioural and psychographic segmentation criteria of the illy online retail business? (700 words, 20 marks)
Q5 How has illy evaluated its global sourcing alternatives and which decisions has it arrived at? Management Assignment Help
