Introduction
The industry of Public Relations has faced spectacular changes since last few decades with respect to technology as well as media channels along with the various novel opportunities for the purpose of communication with businesses and clients (Taylor and Kent, 2010). The key reason behind this is the appearance of social media networking that has enabled the customers to get involved in the two-way process of communication with the organizations (Yapa 2017). On the other hand, for all the businesses this shows a massive challenge of effectively handling the various modern forms of engagement so that they could realize the rising significance of public relations in terms of organizational function.
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Management Assignment Help However, social media remains a huge challenge for the Public Relation industry in itself. The era of ‘we talk, you listen’ style of communication within the organization has gone too far as the interaction with the stakeholders is considered to be the only method forward due to the verity that the social media has amended the methodology of forming opinions and making decisions of the consumers (Papasolomou and Melanthiou, 2012). Thus several specialists of public relations believe that we have reached the peak of a stupendous era for the practice of Public Relations. It also signifies that new tools and techniques are needed for meeting the needs and requirements of the PR firm clients, who aim to promote product through PR campaigns instead of direct marketing of the product. In order to do so, it is important for the PR professionals in India to understand the impact of social media to create brand awareness. Management Assignment Help
