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Marketing is a very important aspect of the business. Furthermore, if the marketing mix is not conducive to the
target market, the product, or service will fail. Consider the following scenario and (1) identify a target market
(consider the segments of demographics, geographic, behavioristics, and psychographic), (2) explain where
you would have the product sold (store or other outlets), (3) promotions and promoters you would use, and (4)
how you would position the product. In your marketing efforts, you have a marketing budget of $5 Million. The
the product you will market is the following:
• Mezlan Rollini Genuine Ostrich Slip-On Shoes
• Price $550
• High quality
Sample Solution
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