Marketing Assignment Discussion
Define marketing.
Explain why marketing is so important to small business.
Explain the marketing concept, the societal marketing concept, and the holistic marketing concept.
Define customer value and discuss the role of marketing and delivering it.
Understand and explain what marketing research is all about.
Explain why a small business should conduct marketing research and why many small businesses do not do it.
Define and give examples of the two types of marketing research and the process
Explain market segmentation, target market, marketing mix, differentiation, positioning, marketing environment, marketing management, and marketing strategy
Understand the relationship between the customer/consumer and the marketing mix.
Define the two types of customer markets and the factors that contribute to consumer behavior.
Define customer experience and explain its role in small business marketing; as well as the importance of customer loyalty Marketing Assignment Discussion
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Define marketing.
Explain why marketing is so important to small business.
Explain the marketing concept, the societal marketing concept, and the holistic marketing concept.
Define customer value and discuss the role of marketing and delivering it.
Understand and explain what marketing research is all about.
Explain why a small business should conduct marketing research and why many small businesses do not do it.
Define and give examples of the two types of marketing research and the process
Explain market segmentation, target market, marketing mix, differentiation, positioning, marketing environment, marketing management, and marketing strategy
Understand the relationship between the customer/consumer and the marketing mix.
Define the two types of customer markets and the factors that contribute to consumer behavior.
Define customer experience and explain its role in small business marketing; as well as the importance of customer loyalty
Marketing Assignment Discussion