In this assessment, you will undertake a number of tasks associated with researching critical information on the marketing communication industry and reporting to key internal and external stakeholders of Fusion Marketing. In this simulation, you will perform the following actions: Marketing Assignment Help
• research information on the industry as required
• create information sheets to regularly monitor the industry as typical work role
• establish and maintain a corporate knowledge base
• conduct a face-to-face meeting with internal and external stakeholders to share knowledge.
Task 1: Develop Knowledge of the Marketing Communications Industry
In this task, you will identify and access sources of information on the marketing communications industry, and then create the first information sheet that covers structure and operation of the marketing communication industry, industry sectors, associations, networks, societal role, and key stakeholders.
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1.1 Identify and access sources of information on the industry
1.2 Identify the industry structure and client operating environment
1.3 Evaluate the organisational structure
1.4 Describe organisational plans
1.5 Obtain information on marketing communication industry sectors
1.6 Obtain information on marketing communication industry associations and networks
1.7 Obtain information on the societal role of the marketing communication industry
1.8 Identify and access information on key stakeholders
1.9 Outline principles and practices of marketing communications and media strategies Marketing Assignment Help
Task 2: Identify Industry Employment Obligations and Opportunities
In this task, you will identify and access sources of information on employment obligations and opportunities in the marketing communication industry, and then create the second information sheet that summarises this information to other stakeholders.
2.1 Obtain information regarding employment obligations in the industry
2.2 Obtain information regarding employment opportunities in the industry
2.3 Create Information Sheet 2
Task 3: Identify Future Trends Within the Marketing Communications Industry
In this task, you will identify and access sources of information on the developments for marketing communication within digital communications technology to scope their relative impact on the industry. Then, you will create the third information sheet that summarises this information to other stakeholders.
3.1 Research developments for marketing communication within digital communications technology
3.2 Scope the relative impact of digital communications technology on the industry
3.3 Create Information Sheet 3
Task 4: Monitor the Industry and Share Knowledge
In this task, you will conduct formal and informal research on the current issues to the industry. Then, you will share these updates with the two stakeholders and update the corporate knowledge base.
4.1 Research the current issues of concern to the industry
4.2 Share updated knowledge with the two stakeholders
4.3 Update the corporate knowledge base Marketing Assignment Help
