Describe the marketing concept
b) Outline and apply the elements of the marketing process.
c) Identify and explain the macro and micro environmental factors impacting the marketing of a business or industry.
d) Demonstrate an ability to incorporate new trends to solve marketing problems and apply communication skills.
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Context
Following from the Assessment 1 brief you need to develop a marketing report for the same client. The focus of this marketing report is to review and analyse your client’s marketing strategies. This includes identifying a target market, creating a positioning statement as well as a marketing mix analysis. Then utilising the information gained from the Assessment 1 situational analysis, combined with applying the marketing principles you have learned in the subject, develop a concise outline of marketing strategy recommendations to assist your client in growing the business. Marketing Assignment Help