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Marketing communications
Task 1: for EACH of the five areas of marketing communications shown in the diagram above find THREE different DEFINITIONS (quote your sources e.g. textbook author and year).
Present the definitions in the form of a table, thus:
PROMOTIONAL MIX ELEMENT DEFINITION 1 DEFINITION 2 DEFINITION 3
ADVERTISING
PERSONAL SELLING
PUBLIC RELATIONS
DIRECT MARKETING
SALES PROMOTION
Task 2: evaluate the common features of and differences between the three definitions of each promotional mix element and state which you think is the best of the three definitions and the reason for your choice.
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