Marketing Intelligence Systems Tracking
By now, you should have reviewed this week’s required reading material and have an understanding of the important concepts.
- You will now take part in the week’s discussion by creating your own post related to one of the discussion topics mentioned here.
- You can view the discussion assignment and supporting tips in the attached PPT .
Instructions Select any ONE of the given topics and respond to the related topic questions: Marketing Intelligence Systems Tracking
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- Baby Food Company: If you worked for a company that sold baby food, what ideas would you suggest for gleaning external sources of data in the macro-environment and improving Marketing Intelligence Systems tracking? What type of data would you want to collect for your internal systems, that is, sales information systems and internal databases? How would you obtain that data?
- Trunk Club: What interaction points, or “touchpoints”, are there with customers? How can the company customize the customer journey and use internal records to enhance their personalized interactions? What external sources of data or trends might inform and augment Trunk Club’s strategy? What new developments should they introduce based on macro-environmental changes?
- TWU Coffee Shop: Design a marketing research plan that Texas Wesleyan University could use to examine the possibility of installing a coffee shop on the campus. Would it be secondary, primary, exploratory, descriptive, or causal research, and what type of research would you use? Also describe the marketing metrics and sampling plan you would use.
Marketing Intelligence Systems Tracking
