Marketing Management

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For this paper, you will present and justify your stance on the importance of the marketing plan in an organization. Remember to take into account the importance of analysis in the development of a marketing plan for an organization

Include three to five peer-reviewed sources

Required Materials and Textbook(s)

Marketing Management, 15th ed. (2016). Kotler, Philip T., & and Keller, Kevin Lane.
Pearson

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