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Last week you chose a company or organization to focus on as you develop your culminating project for this course. This week you will write a short paper that:
Identifies the company/organization you have chosen.
Discusses a specific challenge or issue facing the company that could be addressed through a PR campaign.
Describes the target consumer/audience of the campaign – is it the general public? Employees
Conduct research beyond the textbook. This assignment should be double spaced, 1-2 pages in length (not including cover) and include citations and references in APA format.
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