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I have to write a report on Moncler and my idea is to introduce a beauty line only for winter products (face mask, face cream + moisturizing serum, hand cream, nourishing oil for the body and hair, lip balm ) by making a partnership with l’Oral, a long-term license agreement for the creation, development and distribution of luxury beauty products for Moncler.
OUTCOME: word document
The report should be structured in the following way:
PART 1A.: BRAND ANALYSIS MONCLER
– History (timeline) Key people
– Vision
– Mission
– Values
– Key financial figures (3 years) EBITDA, EBIT, net income, net financial position, assessing leverage, ROE, ROS, ROI, business outlook, consolidated revenues, consolidated operating and net results
PART 1B: BRAND ANALYSIS LOREAL
– History (timeline) Key people
– Vision
– Mission
– Values
– Key financial figures (3 years) EBITDA, EBIT, net income, net financial position, assessing leverage, ROE, ROS, ROI, business outlook, consolidated revenues, consolidated operating and net results
PART 2: MARKETING ANALYSIS MONCLER
– Target
– Brand positioning (also for loreal) and competitors
– Marketing mix
– SWOT
– Conclusions
PART 3: PROJECT
– Idea: introducing the winter beauty line for Moncler in partnership with LOreal has to be in line with our swot and conclusions with goals and brief description
IMPLEMENTATION
– Target
– Positioning and competitors (VERY IMPORTANT) for the winter beauty line compared to other luxury products DO NOT PUT PRICING AND BRAND AWARENESS (see pictures attached)
– Marketing mix (off line/on line)
– PORTERS 5 FORCES MODEL Identify a problem Moncler/LOreal has and explain why the beauty line would be ideal for both Moncler and LOreal
– Conclusions
– Business Plan (3 years)
Notes: Take inspiration of the partnership between LOreal and Prada group (long-term license agreement for the creation, development and distribution of luxury beauty products for the Prada brand. This agreement will allow the two companies to combine their expertise in each of their own sectors) https://www.pradagroup.com/en/news-media/news-section/prada-and-loreal.html
References
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