Consider this scenario:
A key component of strategic analysis and planning is the assessment of a company’s competitive advantage (referred to by some as competitive position). In the article by Michael Porter in this week’s Readings, he identifies five potential sources of competitive strength or vulnerability:
Existing level of competitive rivalry in the industry
Buyer bargaining power
Supplier bargaining power
Threat of substitute products
Threat of new entrants
Porter’s Competitive Forces model is an extension of his earlier work on strategy (Porter, M. E., 1996).
For this Assignment, use this week’s resources and any outside appropriate resources to prepare a competitive analysis for an existing product and complete the following:
Imagine that you are asked to provide a presentation on an organization’s competitive advantage to the organization’s board. To choose an organization, you may select your own or one with which you are familiar.
Sample Solution
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