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Project Proposal
Imagine you work for a company that produces software, and the Research and Development department has a developed a way of getting information from consumers about their buying habits and producing an ’unmet needs list’ that accurately anticipates future purchases.
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The information, however, comes from the customers’ use of credit cards and bank cards, raising some privacy concerns.
Nonetheless, with only a few months of data, this new software can predict with some 95 percent accuracy what product a consumer will likely buy (or need to buy) in the next 30 days.
Senior management is cautiously optimistic about the product and has asked you to develop a marketing plan. The tasks for this assignment is to prepare a proposal of the marketing plan including the below points:
1. The nature of the project
2. The sources of information you plan to use, and
3. the most important concepts and techniques to be applied.
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