Provide a 7 pages analysis while answering the following question: Savile Group Analysis. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. At one time this center was ruling 75% of the market with two other big players and their way of competing for market share was providing innovative prices but since the recent entrance of two new volume recruiters, the market share is suffering drastically. The volume recruiters are offering heavily discounted prices for outplacement, which is in effect affecting their market value (Karyn, 2002).
This area is covered by Savile Group’s two other excellence centers: IDDAS, which deals with the board and senior levels for talent management and Cedar, which deals with the middle-market by offering assessments, coaching, and leadership development. Though both these centers are not facing any loss, their revenues have been constant in the last 2 years, failing to grow. From the market research, it is derived that this is due to a lack of brand awareness.
From the problems defined from both research and the case study, it is clear that the main focus of the Savile group should be towards creating market awareness, interacting with the public and the employees. A strategic business plan should be made and implemented with the goal insights. Everything should be clearly defined and explained so that nothing sounds generic therefore creating confusion among the shareholders and the employees (Burnes, 2004).
The role of employees should be clear to them about Savile groups’ and its center’s position and what measures are to be taken to achieve the stated goals. These changes can be made with the help of Kurt Levin 1947 change management theory and the Weisbord 6 box organizational model (Chia, 2002).
The first step of the change is to use Kurt Levin’s model which has three stages: Unfreeze, Change, and Freeze (or Re-freeze, as often known by). This should be done at the managerial and shareholder level. The rapport and need for change environment should be created for main decision-makers to realize the importance and urgency of this .particular change to take place else, they will be the first ones to resist and prevent implementation, (Change Management, 2011).
