Public Relations and Public Discussion
Question Description
Write an academic paper (3,000 words, ± 10% deviation is tolerated) in relation to contemporary issues in public relations and public communications theory and practice, suitable for presentation at an academic conference. You should choose your own topic and theoretical approach. It is recommended to use one of the theories discussed during the lectures. You are expected to demonstrate your advanced knowledge and critical understanding of theoretical frameworks, paradigms, approaches, principles and concepts that inform public relations and public communication, critically evaluate and empirically verify them through the appropriate application of research methods. The paper should also demonstrate your understanding of epistemological underpinning research paradigms and their influence upon public relations and public communications knowledge and theory development. The emphasis of this assignment is on your understanding of theoretical paradigms and concepts and application of your knowledge to the systematic empirical analysis of current public relations and public communication phenomena, challenges, issues and their societal implications.
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You will be required to present your assignment at MSc Public Relations conference on Tuesday, 27 November 2018. Your presentation, representing 10% of your mark, will be placed in a panel and scheduled according to your topic. Public Relations and Public Discussion
You must upload your draft abstract of the paper (200-250 words) outlining the purpose of your paper, theoretical framework, the central thesis/research questions, methodology, and expected implications to Canvas (under PREPP62 – Assessment – Paper abstract) by Wednesday, 7 November 2018 by noon. Please look at the abstracts in academic journal articles to gain an understanding of how the abstract should be written.
You will receive feedback and recommendations for directions of your paper and will be allocated into a panel for your presentation. The abstract will not be marked nor will it count towards your final mark.
Failure to submit the abstract on time will result in losing an opportunity to present your work at the conference on 27 November 2018.
The presentation of your assignment should be 10 minutes long, allowing 5 additional minutes for questions and feedback. In your presentation, you are expected to introduce the main ideas of the paper (e.g. focus and scope, theoretical framework, theoretical applications, epistemological and methodological approach, examples, cases under consideration, preliminary findings etc.). Your presentation represents an opportunity to receive feedback, on the basis of which you can improve and fine-tune your assignment prior to the final submission.
Ethical approval process:
Since this paper includes primary research, you must obtain University of Stirling’s ethical approval before you start with your data collection. You should not commence your research until you have been notified that your project is approved. More information on University Research Ethics can be found here with detailed guidelines for requesting ethical approval, including the forms and templates here. Public Relations and Public Discussion