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Select two marketing channels that your company uses to distribute and sell products or services. How would you add value to the products/services in these marketing channels?
Does your company/business use International Marketing Channels? If yes, describe them and their advantages and disadvantages. If they don’t, should they and what would be gained?
Describe your company’s value chain. Why is supply chain important within your company? What benefit does it serve?
Differentiate between the demand side and supply side of marketing for your chosen company/business.
Sample Solution
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