Overview 

For this assignment, you are required to submit a report on the study of the business analytics practices of a real company or organisation.

You are required to find a company who publicly shares their data sets. The Week 1 discussion forum “Upcoming assignments” contains library links to help you decide which company to choose.

Learning Outcomes 

• CLO 3 Access relevant business data and pre-analyse the data to the exact specifications and variables

• CLO 4 Examine and apply appropriate business analytic techniques and methods, to inform responsive, evidence-based decision-making to improve performance

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After completion of this assessment you should be able to: 

Assessment Details 

For this assignment you are required to study the business analytics practices of a real company. You can choose any of the discussed areas in this course from Week 1-5.

On the chosen topic and company, you are required to:

 Provide background information regarding the company including size, business type, areas of operations, competitors etc.

If you have collected the data from websites and you don’t know the company information, you can use your report to discuss who can benefit from your analysis and who can use your analysis in decision making.

Some useful webpages would be: