The global automotive sector is undergoing a period of substantial change as its  macroenvironment changes substantially, with major changes in technology,  consumer attitudes, political situation, markets etc. This is having substantial knockon effects for competition and industry structure. This period of uncertainty has been  exacerbated by the Covid-19 crisis. 

In this paper, discuss how the macroenvironment, including Covid-19, is changing the automobile sector’s industry structure. Following from this, discuss and compare the  strategic responses of two global carmakers (of your choice). Evaluate these  responses and discuss how well the strategies fit the changing context of the industry.