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Complete a strengths, weaknesses, opportunities, and threats (SWOT) analysis for your new product or
service. Include at least three items in each quadrant and include any legal or ethical implications. Submit
your SWOT analysis to the discussion as an image and write a brief overview of your findings, including
the following:
Which of your strengths are the most likely to help in the development of marketing activities?
Which of your identified opportunities will you pursue first and why?
Which of your threats are you most concerned about?
What are the gaps not addressed in the SWOT analysis that you need to be aware of as you move forward
in the development of your marketing plan?
What legal and ethical implications are considered?
In responding to your classmates, identify any similarities between your SWOT analysis findings and
discuss how these similarities may have different impacts on your marketing plans due to the differences
in your products/services.
Sample Solution
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