Assignment Instructions
Week 3 Assignment: Target Market (PO1, CO5, ILO.B.SK.3, SK.4, BIS.1, AL.1, AL.2, DL.4)
This week you discover who your target market is for your business. Use research to discover the Demographic, Geographic, Lifestyle, Pyschographic, Purchasing Patterns, Buying Sensitivity, and Market Size Trends for your business.
Compile the information into the Target Market Section of your business plan.
Please review attached assignment rubric
Minimum 2 pages
Minimum 2 scholarly sources
Business Professional Format
Do not submit an entire business plan