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Focus of the Final Paper (cooling towel that dries quickly and uses for workouts…stays cool for 45
minutes when water is added)
The globalization, or internationalization, of the marketplace has become one of the defining events of our
time. The pressure to produce a good or service while controlling costs and maintaining quality has
profoundly affected the manufacture, distribution, and sale of a good or service.
In your final project, assume you are a high-level manager of a company that produces a good or service
solely in the United States. You strongly believe there is a profitable market for your company’s good or
service beyond the United States and have requested the board of director consider broadening
production and distribution into foreign countries. This would transform your organization into a
multinational company.
Sample Solution
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