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The civic discourse project is written to address an audience that does not have that level of authority and expertise. These are “ordinary” people who are affected by your topic – people who have a family member struggling or who are worried about their own personal situation, people who have concerns about their neighborhood or state or country. Your goal is to help those people find a way to understand the problem you identified in your report and start on a path that would solve these concerns in a way that moves forward the argument you made in the discussion section of your report – so your goal is to move this audience toward your own views or even towards action that you would endorse to solve this problem.
You will be writing two trifold brochures.
The first one must be addressed to a public, non-expert audience who you think would be likely to agree with your position on the topic, and it must encourage that audience to take a specific action that moves forward the solution you proposed. The action may be something that will help them personally or something that would affect others besides themselves.
The second one must be addressed to a public, non-expert audience who you think would be likely to disagree with your position on the topic, and it must encourage that audience to rethink their position and consider the possibility that the solution you proposed in your report discussion is more supported by fact and more in line with their values than they might have thought.
Keep in mind that addressing a text to a public audience does not mean addressing it to what is sometimes called a “general” audience. There is no such thing as a general audience. Instead, you will need to think carefully about the personal characteristics of your audience: their age, education level, socio-economic level, political and religious and cultural affiliations, gender and ethnic and sexual identification, their profession, their family position, their physical locations – all these and potentially other characteristics are important to bear in mind in order to write persuasive piece of civic discourse. A brochure intended for a politically conservative married woman with two children in elementary school in the state of Georgia will be very different from one written for a male college student at UC Berkeley, even though you will be arguing for the same position in each brochure.
Trifold brochures have specific genre expectations of their own, including the ways in which they use images, evidence, language, and visual presentation.
Sample Solution
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