What are the benefits that social media provides to business

Introduction (500 words) due January 26 (Sunday)
Body (2500 words) due February 15 (Sunday)
Conclusion (500 words) due February 23 (Sunday)
The topic is What are the benefits that social media provides to businesses?
These five points are the ones I have to develop in the body.
1.      Cost – No account setup cost and Low-cost marketing
2.      Connect with existing and potential customers – Global reach, Customer service (improve client retention), Engage with customers
Opportunity to share business information/achievements
3.      Unique platform for E-commerce – Build sales into your business through what you share, Word of mouth (pros and cons), Build brand awareness
4.      Keep track of competition – Keeps you up to speed on trends, Use the knowledge you have on competitors to improve business strategy, Con: also provides insight into your advancements
5.      What are is being use or selling and Who is using what? As Millennials dominating the net. Seniors, adolescents, schools, government, etc.
Articles to be used I will email them to you. I have read them and have highlighted what I think is more important to use in the paper, but please feel free to elaborate. I will sent you the APA form reference for each one, I have those too only for your convenience for the incite reference.
Please see the following attachments.