Need help with my writing homework on How HSBC Will Retain its Market Position. Write a 1750 word paper answering; HSBC Bank has continued to utilize a dynamic market strategy to ensure its survival in a competitive market at a time of business recession. The organization has over 7,200 openings located in 85 countries and has won over 89 million customers across the global market and anticipates to win more in the near future. For the year ended 2012, the HSBC bank topped in the global market as the bank with the largest value of assets estimated at $2.693 trillion. The Bank continues to do well in the stock exchange market with high share value (Forbes, 2012).
HSBC bank is a worldwide bank that has extended its business beyond international boundaries. The organization has managed to expand its operations in 65 countries and financial reports indicate that the organization continues to enjoy over 85 million customers. Being a multinational corporation and an old market lender, the organization has built a good corporate name that has guaranteed the organization a continuous flow of customers. As such, the organization remains to be the strongest World Bank that has survived the severest market environment. In the year 2012, the organization attained the position of the largest world bank with an asset value of $2.693 trillion (HSBC, 2012). The fact that then the organization has high asset value, it implies that the organization offers minimal risk of investment, an attractive feature for its customers. Consequently, the organization enjoys high customer loyalty and more customers are expected to flow in the organization.
Another Strength of HSBC emanates for its innovative investment in technology and automation of its business environment. With the advent of the new technology, the internet has become a strong business driver that organizations have successfully utilized in marketing, selling and applying customer-oriented business strategies. HSBC has managed to roll out its online banking services across the world that allows customers to apply for their loans from their remote locations. This strategy has helped the organization to remain dynamic and has attracted more customers and hence higher statistics of profit generating transactions. Being the first international bank to launch the online marketing strategy, the organization has successfully enjoyed the benefits of an online presence.
In addition, the organization has successfully diversified its business operation to target the market more efficiently. The organization has a wide range of business operations including commercial banking, global banking and marketing, personal financial services and global private a banking. Consequently, the organization has managed to obtain a wide range of customers across the banking sector. This strategy has pushed the organization to compete more efficiently with other banking organization. The large population that the organization enjoys today corresponds to the diversity of the services that they offer in the organization.
One major weakness of HSBC Bank is the development of a single brand for all its business services, a strategy that has reduced its ability to create a strong corporate image.
