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You are a BA for 24 Fitness, a gym with 56 locations in the US. For the past ten years, sales have been increasing and the industry has been booming. At the start of the COVID-19 crisis, health professionals started advising people to not go to gyms and to workout in their homes or outside if they can safely social distance. The COO felt that the gym has to launch some type of digital product to survive. She has a brainstorm with whole team and a lot of ideas are shared:
Zoom Personal Training
Sell Equipment
Develop a workout app
Virtual Reality Gym
Online competitions
All these are great, but the company must respond with a solution now. You have been asked to recommend a solution. To help you organize your thoughts, you use the Business Model Canvas (Also in the BABOK).
draft your proposal in a post organized by the sections of the Business Model.
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