Bacardi positioning their product

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Placing a product at a certain point or location within a market in the minds of prospective buyers.

How is Bacardi positioning their product in this video? What is the Psychographic Segmentation displayed in the video?

Watch the youtube video below:
https://www.youtube.com/watch?v=H3MJ3GlUNvk
you video as source and one additional outside source.

Sample Solution

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